Concept / Academic Work · Logo & Branding · 2024
Concept / Academic Work · Logo & Branding · 2024
Atomic Bar
Atomic Bar is a brand identity concept for a small neighborhood café blending modern design with Art Nouveau influence. The result is an elevated yet lived-in space, a youthful and contemporary, with a nod to Roman antiquity.
Conceptualizing
Designed to be adaptable across signage, menus, packaging, and digital media, the system reflects a brand that is community focused, and rooted in its local Italian context.
Logo Process
Logo Variations Design
Deliverables
Client Work· Logo & Branding · 2026
Client Work· Logo & Branding · 2026
Hill Property Media
Hill Property Media is a real estate content, photography / videography and branding studio built for agents who are serious about growing their business but don’t have the time to manage their marketing.
My Client
Chelsey O'Herron is a Savannah-based real estate agent with ten years of experience and zero interest in running her own marketing. She was great at her job and knew it. She just needed someone to handle everything else.
We built her a full brand from the ground up, from logo to color palette to a custom botanical pattern rooted in coastal Georgia. Then we took over her social media entirely: strategy, scripting, video/ photo production, editing, captions, scheduling, and Meta ad management. Every month, she shows up to an hour shoot. We handle the rest.
We built her a full brand from the ground up, from logo to color palette to a custom botanical pattern rooted in coastal Georgia. Then we took over her social media entirely: strategy, scripting, video/ photo production, editing, captions, scheduling, and Meta ad management. Every month, she shows up to an hour shoot. We handle the rest.
Social Media Timeline
Branding Strategy Selection
Directions not taken shown below:
Logo Selection
Chelsey Chose Logo option 2, and then to incorporated the Heron image in the brand pattern.
Custom Brand Pattern Design
Logo Design (Cont.)
Content Calendar
Initial Month of Photo Posts
Client Work · Print Design · 2026
Client Work · Print Design · 2026
Client Work · Print Design · 2026
Women's Fund of Santa Barbara
The Women’s Fund of Santa Barbara is a collective donor organization supporting women, children, and families in South Santa Barbara County through impactful grants and community engagement.
Cover Design
Working with Type A Creative, I developed a refreshed cover concepts and interior spread layouts for the organization’s annual impact report.
Spread Layouts
Academic Work · Print Design · 2026
Academic Work · Print Design · 2026
Academic Work · Print Design · 2026
Homebody - Senior Thesis
This body of work is the culmination of two years of work, bringing together both painting and graphic design into a single body of work that explores themes of protection, instinct, and the boundaries between public and private space. It explores different response mechanisms in the search for protection and how humans respond by adopting instinctual behaviors such as camouflage, territoriality, and the fight-or-flight response. The work examines these behaviors within states of comfort and threat, within public and private spaces, and how danger can intrude into our spheres of safety.
Conceptualizing
The book incorporates pattern-making taken from elements of the paintings in the exhibition, along with a catalog of the historical and personal references that informed the work. It was produced as a handcrafted hardcover book, bound in bookcloth that matches the color of the sculpture Home, physically tying the publication to the installation to combine my two loves of graphic design and painting.
Process + Pattern Making
Exhibition
Poster
Thesis Book
Academic Work · Print Design · 2025
Encyclopedia of an Event
A booklet connects a major historical event with a formative personal experience. This project explores the relationship between collective history and individual memory, using visual metaphors to illustrate both events.
Academic Work · Print Design · 2025
Academic Work · Print Design · 2025
Encyclopedia of an Event
A booklet connects a major historical event with a formative personal experience. This project explores the relationship between collective history and individual memory, using visual metaphors to illustrate both events.
Conceptualizing
This was the moment chosen as inspiration for this project. Five of us drove out to an abandoned mushroom-shaped house perched above Black's Beach in La Jolla. We explored its graffiti-covered walls, shared a watermelon with strangers on a porch rotting out from under us, and witnessed a SpaceX rocket launch split open the sky at golden hour.
Historical Movement
This personal moment was contrasted with the visual style and life of Antoni Gaudí. This portion of the book explores his impact on Spain and architecture, and how his deeply spiritual vision transformed the built world into something alive. His organic lines and Art Nouveau influence had a profound influence on the Architecture of this time.
Detail of drawings
Final Design
Academic Work · Identity & Poster Design · 2025
Academic Work · Identity & Poster Design · 2025
Andrea Tinnes Artist Lecture
Conceptualizing
An introductory presentation to the style of Andrea Tinnes, developed as a preliminary step to the creation of the poster. The presentation itself reflects Tinnes' design tendencies, building a full picture of her visual language from a thourough stand point.
Inspiration
Final Poster Design
Poster Detail
Client Work· Logo & Branding · 2026
Client Work· Logo & Branding · 2026
EcoExit Sustainble Move-Out
At the University of San Diego, the EcoExit initiative addresses the surge of waste produced during student move-out, where each student contributes an average of 640 pounds annually. Much of this waste consists of usable items discarded due to inconvenience or lack of awareness. EcoExit introduces donation pods in residential areas, allowing students to give items like clothing, furniture, electronics, and unopened food a second life by redistributing them to incoming students.
EcoExit Sustainble Move-Out
At the University of San Diego, the EcoExit initiative addresses the surge of waste produced during student move-out, where each student contributes an average of 640 pounds annually. Much of this waste consists of usable items discarded due to inconvenience or lack of awareness. EcoExit introduces donation pods in residential areas, allowing students to give items like clothing, furniture, electronics, and unopened food a second life by redistributing them to incoming students.
Conceptualizing
To support this mission, I created a visual redesign for EcoExit that enhances clarity, accessibility, and student engagement. The updated branding better communicates the program's purpose while promoting a culture of shared resources across campus.
Logo Process
The variations shown above were not chosen to be in the final design.
Final Logo Design
Deliverables
Illustrations
Client Work · Branding · 2025
Client Work · Branding · 2025
Union Hall Gallery
Located in the historic Golden Hill, San Diego, this community jewel hosts art gallery showings and large scale private events, creating exposure for emerging artists in the community. Built by Local 1948, International Brotherhood of Carpenters and Joiners in 1948, the building has been home to several trade unions, an artist collective, the San Diego Reader, and a music venue. Recently rehabilitated by the owners of Santa Ysabel Art Gallery, Union Hall Gallery aims to support local and bi-national artists, designers, and community-focused events.
Conceptualizing
The branding of this space was focused on minimal elegance, letting the beauty of the space speak for itself. Every design decision was made in service of the art, creating a visual identity that steps back so the work can step forward.
Sketches for marketing materials
Deliverables
Marketing Package
Social Media
Academic Work· Logo & Branding · 2024
Academic Work· Logo & Branding · 2024
Atomic Bar
Atomic Bar is a brand identity concept for a small neighborhood café blending modern design with Art Nouveau influence. The result is an elevated yet lived-in space, a youthful and contemporary, with a nod to Roman antiquity.
Conceptualizing
Designed to be adaptable across signage, menus, packaging, and digital media, the system reflects a brand that is community focused, and rooted in its local Italian context.